Resume

SUMMARY

Business Development, Marketing and Design professional with 15+ years of experience in branding, digital marketing, usability testing, analytical growth strategies, lead generation and goal setting and execution.

TECHNOLOGY

DESIGN + CODE

Adobe Photoshop CC 2017
Adobe Illustrator CC 2017
Adobe InDesign CC 2017
Adobe Dreamweaver CC 2017
HTML / PHP / CSS
Bootstrap

WEBSITE PLATFORMS

WordPress
Squarespace
Shopify
Magento
Wix

COLLABORATION TOOLS

Zoom
Skype
Slack
Basecamp
Asana
Google Hangouts
G Suite
Dropbox
Box
InVision

WORK EXPERIENCE

FOUNDER, BUSINESS DEVELOPMENT / WEBSITE DESIGN & DEVELOPMENT / CLOUD TECHNOLOGY SOLUTIONS

Wise Owl Web, Philadelphia, PA, 2009 – Present
Brand Development
Website Design & Development (WordPress, Squarespace, Shopify)
Digital Marketing Strategy (Facebook, Twitter, Instagram, Pinterest, PPC)
Search Engine Optimization
Sales Strategy & Pitch Design
A/B Testing for Websites & Email Marketing
User Testing & Data Analysis
Business Case Development
Cloud Platform Setup & Management of Data Migration (CSI, MINDBODY)
Pricing & Financial Modeling
Strategic Partnerships

Key clients: Atrium Staffing (NY), Bellevue Associates (PA), Skin Palette (OH), Pats King of Steaks (PA), Pamela Burton & Company (CA), Friends of Rittenhouse (PA), Percorso Life Sciences (PA), Mind the Mat Pilates & Yoga (DC), Seafoam Media (MN), IT By Design (NY), True Fitness (NJ), BD Liquid Management (MI), and Preservation Alliance of Greater Philadelphia (PA)

MARKETING & COMMUNICATIONS MANAGER

Atrium Staffing, New York, NY 2008 – 2009
Marketing Design for Sales
CRM Setup & Management of Data Migration (Bond StaffSuite, Salesforce)
Digital Marketing Strategy & Management (Facebook, Twitter, YouTube)
Website Management (Drupal/WordPress)
RFP / RFP Submissions
Presentation Pitch Strategy & Design
Marketing Promotions, Budget and ROI Analysis

STUDIO / MARKETING MANAGER

Pamela Burton & Company, Los Angeles, CA September 2006-2008
Marketing Design
Database Development (Filemaker Pro)
Website Management (WordPress)
Architectural Photo Editing
RFP / RFP Submissions

BUSINESS DEVELOPMENT MANAGER

BD LIQUID MANAGEMENT, Webberville, MI 2002 – 2006
Internal Business Process Strategy
Brand Development & Marketing Design
Lead Generation & Client Retention
Digital Marketing & Sales
Annual Budget
Accounts Payable & Receivable

EDUCATION

BACHELOR OF FINE ARTS IN GRAPHIC DESIGN

Wayne State University, Detroit, MI, 1999-2002