SUMMARY
Business Development, Marketing and Design professional with 15+ years of experience in branding, digital marketing, usability testing, social media strategy and execution, analytical growth strategies, lead generation and brand building through communication and growth strategies.
TOOLS
Digital Design: Creative Cloud (Photoshop, Illustrator, InDesign), Illustrator Draw (iPad)
Website Platforms: WordPress, WP Multisite, Squarespace, Shopify
Languages: HTML, PHP, CSS, JS, Liquid, Bootstrap
Collaboration: Zoom, Skype, Slack, Basecamp, Asana, Google Hangouts, G Suite, Dropbox, Box, InVision
Website Platforms: WordPress, WP Multisite, Squarespace, Shopify
Languages: HTML, PHP, CSS, JS, Liquid, Bootstrap
Collaboration: Zoom, Skype, Slack, Basecamp, Asana, Google Hangouts, G Suite, Dropbox, Box, InVision
EXPERIENCE
FOUNDER // Wise Owl Web, Philadelphia, PA (2009 – Present)
• Graphic Design (Branding, Ads, eBooks, Whitepapers, Annual Reports, Newsletters, Magazines)
• Website Design & Development (WordPress, Squarespace, Shopify)
• Digital Marketing Strategy (Facebook, Twitter, Instagram, Pinterest, PPC)
• Search Engine Optimization
• Sales Strategy & Pitch Design
• Social Media Strategy & Implementation
• A/B Testing for Websites & Email Marketing
• User Testing & Data Analysis
• Business Case Development
• Cloud Platform Setup & Management of Data Migration (CSI, MINDBODY)
• Creative Direction (Design Team / Photography Team)
• Pricing & Financial Modeling
• Strategic Partnerships
• Graphic Design (Branding, Ads, eBooks, Whitepapers, Annual Reports, Newsletters, Magazines)
• Website Design & Development (WordPress, Squarespace, Shopify)
• Digital Marketing Strategy (Facebook, Twitter, Instagram, Pinterest, PPC)
• Search Engine Optimization
• Sales Strategy & Pitch Design
• Social Media Strategy & Implementation
• A/B Testing for Websites & Email Marketing
• User Testing & Data Analysis
• Business Case Development
• Cloud Platform Setup & Management of Data Migration (CSI, MINDBODY)
• Creative Direction (Design Team / Photography Team)
• Pricing & Financial Modeling
• Strategic Partnerships
Key clients: Atrium Staffing (NY), Bellevue Associates (PA), Skin Palette (OH), Pats King of Steaks (PA), Pamela Burton & Company (CA), Friends of Rittenhouse (PA), Percorso Life Sciences (PA), Christian Resources International (MI) Mind the Mat Pilates & Yoga (DC), Seafoam Media (MN), IT By Design (NY), True Fitness (NJ), BD Liquid Management (MI), Archaeology for the Soul (IL), Preservation Alliance of Greater Philadelphia (PA), Citizens Diplomacy International (PA), Peltz Creative (PA), and Michigan Association of Register of Deeds (MI)
MARKETING & COMMUNICATIONS MANAGER // Atrium Staffing, New York, NY (2008 – 2009)
• Marketing Design for Sales
• CRM Setup & Management of Data Migration (Bond StaffSuite, Salesforce)
• Digital Marketing Strategy & Management (Facebook, Twitter, YouTube)
• Website Management (Drupal/WordPress)
• RFP / RFP Submissions
• Presentation Pitch Strategy & Design
• Marketing Promotions, Budget and ROI Analysis
• Marketing Design for Sales
• CRM Setup & Management of Data Migration (Bond StaffSuite, Salesforce)
• Digital Marketing Strategy & Management (Facebook, Twitter, YouTube)
• Website Management (Drupal/WordPress)
• RFP / RFP Submissions
• Presentation Pitch Strategy & Design
• Marketing Promotions, Budget and ROI Analysis
STUDIO & MARKETING MANAGER // Pamela Burton & Company, Santa Monica, CA (2006-2007)
• Marketing Design
• Database Development (Filemaker Pro)
• Website Management (WordPress)
• Architectural Photo Editing
• RFP / RFP Submissions
• Marketing Design
• Database Development (Filemaker Pro)
• Website Management (WordPress)
• Architectural Photo Editing
• RFP / RFP Submissions
BUSINESS DEVELOPMENT MANAGER // BD LIQUID Management, Webberville, MI (2002-2006)
• Internal Business Process Strategy
• Brand Development & Marketing Design
• Lead Generation & Client Retention
• Digital Marketing & Sales
• Annual Budget
• Accounts Payable & Receivable
• Internal Business Process Strategy
• Brand Development & Marketing Design
• Lead Generation & Client Retention
• Digital Marketing & Sales
• Annual Budget
• Accounts Payable & Receivable
EDUCATION
BFA, Graphic Design // Wayne State University, Detroit, MI (1999-2002)
Certifications:
• Search Engine Optimization Fundamentals // UC Davis (2016)
• Introduction to Search Engine Optimization // UC Davis (2016)
• Search Engine Optimization Fundamentals // UC Davis (2016)
• Introduction to Search Engine Optimization // UC Davis (2016)